Four Hour Erection Warning to be Given for Broad Range of Products

 LOS ANGELES (Disassociated Press) September 29, 2005 – In the wake of the increased sales for erectile dysfunction medication since the augmentation of the “four hour erection” warning, a Los Angeles based marketing consultation venture, Pitch & Ketch, has outlined marketing themes for products of numerous clients not related to ED which would nonetheless include a similar warning.

          “We noticed that sales of Cialis really took off when they introduced the ‘four hour erection’ warning,” said P & K Senior Associate Studs Bangum, “and it occurred to us that the concept might work for a variety of products.”  The four hour erection warning advised product users that for those who had rare erections that lasted longer than four hours, immediate medical help should be sought.

         “Suddenly, in light of Cialis’s increased sales, all of the advertisements for the other ED products began using the same warning,” Bangum continued.  “Obviously, the four hour erection concept has broad appeal.”

         Bangum went on to explain that P & K would utilize the new “four hour erection warning” campaign concept for traditionally male oriented products such as power tools, sporting goods and sports cars.  “We’ll see how it works for the old tried and true, and take it from there.”

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