Promotions Company Tries to Re-Create Successes of Uday with Al-Zarqawi

 NEW YORK (Disassociated Press) June 12, 2006 – Madison Avenue behemoth Pishtush Marketing and Promotions announced today that it has assembled a brain-storming task force to come up with creative ideas to capitalize on the image of recently slain Al Queda leader Abu Musab al-Zarqawi.   Al-Zarqawi was killed by United States military forces last week at an Al Queda “safe house” in Baghdad. 

         The undertaking was inspired, according to Pishtush spokesman Colin Wellford, by the enormous success Pishtush has achieved with two marketing and promotions campaigns centered around the image of Uday Hussein, the slain son of former Iraqi President Saddam Hussein, that were rolled out shortly after Uday’s death (see Image of Uday to Promote Viagara, AIDS Awareness, The Disassociated Press, August 12, 2003).

            “We’re just kicking ideas around now, running some things up the flag pole,” explained Wellford.  “One idea, since al-Zarqawi got up and tried to run away just before he died, is linking him to a line of athletic wear, or something.”

         In a story unrelated to Pishtush, Madame Toussaud’s Wax Musem group announced that they, as they did with Uday and Qusay Hussein, would soon be displaying 'before' and 'after' wax statues of al-Zarqawi (see Wax Museum to Display 'Before' and 'After' Replicas of Uday, Qusay, The Disassociated Press, July 25, 2003).

            When asked by Disassociated Press staffers as to how long the two Uday campaigns, still strong now after almost three years, would continue to be successful and effective for Pishtush’s clients, Wellford responded, “Well, we figure to count on them for at least as long as Uday is dead.”

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